Media Campaign Essay Example | Topics and Well Written Essays - 2500 words

Media Campaign - Essay Example With the continuous technology advancements and subsequently altering as well as widening reach of mass media campaigns today, non-profit organisations have also taken a footstep ahead to use the communication tool for channelising their messages to the targeted audiences. In many instances, mass media campaigns have proved as beneficial in persuading the audiences to believe the message communicated and thereby alter their behaviours accordingly (Johnston, â€Å"Can Mass Media Change Behavior†). Contextually, there are various factors associated with a media campaign designed to promote a public service goal, which tend to impose significant influences in determining the success of the organisation in effectively conveying the intended message. Based on this particular learning, the discussion henceforth will focus on identifying, discussing and evaluating the influencing factors associated with a planned campaign intended towards the attainment of a public service goal of Co rporation for Public Broadcasting (CPB) to â€Å"promote an educated and informed civil society through high-quality content and services delivered across multiple platforms† (CPB, â€Å"CPB's Goals and Objectives†). Thesis Statement The discussion will begin with a brief overview of the planned campaign moving forth towards the identification of the most important elements or factors associated with its overall designing, construction and execution. With this objective, the discussion will address the most pertinent factors associated with the planned campaign with adequate rationalisation on the basis of the role played by mass media. The potential disadvantages of using media campaigns, both from a generalised perspective and specific viewpoint in relation to the planned campaign will also be studied in the essay. Before concluding on the key specifications of the essay, moral and ethical considerations attached to the media campaign will also be elaborated in the d iscussion. Overview of the Media Campaign CPB is renowned internationally as a non-profit private organisation which was established in the year 1967 by Congress. Since then, it has been serving the worldwide communities with various services, rendering praiseworthy support to mitigate various issues. Stating precisely, the broadcasting organisation intends to ensure high-quality journalism and reporting transparency with the aim to aid contribution from the society in facilitating the overall growth of the economy and prosperity of the mankind. In its course of strategic executions, the organisation has been focusing on various objectives amongst which, one particular public service goal can be considered as quite crucial which focuses on the promotion of an educated, liberalised and adequately informed society based on multiple platforms for the applications of high-quality contents as well as services. The objectives determined by the organisation for the attainment of this parti cular goal further emphasises on satisfying the public needs for education and information, especially among the diversified cultural groups in particular, which can be attained

Environmental Economics Essay Example | Topics and Well Written Essays - 1000 words

Environmental Economics - Essay Example The principle of efficiency states that it is almost impossible to make someone happy without causing another person to be unhappy. This means that it is hard to achieve a situation where there is no drilling and at the same time there is no effect on the economy of the country. If the drilling process is continued then pollution will increase a lot but at the same time there will be an improvement in the economy of the state. This means that a way should be sought so as to balance the benefits and the cost so that one side does not exceed the other. This is done by having the efficiency standards. The efficiency standards for the drilling process are that a certain amount of drilling should not be exceeded. This controls the way that the drilling companies drill and the extent at which they can go. The safety standards that are in place is that no one is expected to go into the drilling sites without proper clothing that prevent them from being hurt. The drilling companies are not a llowed to dig past some depth, in order to avoid a situation where the walls of the drilling sites collapse and kill people. The number of people that work in the drilling site must also be known and they have to be checked every month for any abnormalities. Hospitals and doctors are also expected to be near this site so that incase there is any medical emergency one can be rushed to the hospital (Goodstein 54) Measuring the cost of environmental protection This is the measure of how costly it is to the government and all other stakeholders when the negative impact of drilling is seen. There are lots of negative effects that cost the government when it comes to hydrofracking. This includes the engineering costs as well as the cost such as treating the people who are affected negatively by the drilling process. The engineering cost are the total cost of coming up with the plant which include building and equipping the plant over a lifetime. This is the main cost of the drilling proce ss as it entails a lot of equipment, a lot of skilled and unskilled labour so that the plant can run. These costs also include the pollution control costs; these are the costs that are to be met in order to prevent any pollution from occurring. The table below shows how the cost of engineering has been estimated since the 1990 to date and how it is related. Type of pollutant 1972 1980 1990 200 Air $12.9 $28.8 $45.1 $71.5 Water $15 $30 $55 $93 Land $10 $18 $43 $61 Chemicals $0.1 $1 $1.5 $2 other $1 $1 $1.7 $2.7 total $78 $150 $260 $360 According to this report the government spends a lot of cash in trying to avoid pollution that is caused by drilling than the amount that it gets from some of its investments. The negative effects that are associated with drilling include the costs of treating those that are affected by the radiations and other effects of the drilling process. The issues are cancer related, and also include diseases and those deaths that come as a result of drilling. I t is estimated that the government spent a total of $467 B in the treatment of those that were affected by the drilling process. This means that it is costing the government a lot of money to treat and to try and cover for the effect that comes with the influence of the drilling process. Measuring benefits that come with the drilling process include the income that it brings to the government. The drilling proces

Speech - The Meaning of Life Essay Example for Free

Speech The Meaning of Life Essay Is human life just a dream, from which we never really awake, as some great thinkers claim? Are we submerged by our feelings, by our loves and hates, by our ideas of good, bad, beautiful, and awful? Are we incapable of knowing beyond those ideas and feelings? Is the reality we know a reality imposed to us by nature? Are the reality and the meaning of life a creation of men, such as music, or love or colors? When I consider the short duration of my life, swallowed up in the eternity that lies before and after it, when I consider the little space I fill and I see, engulfed in the infinite immensity of spaces of which I am unaware, I rest frightened, and astonished, for there is no reason why I should be here rather than there. Who has put me here? By whose order and direction have this place and time have been ascribed to me? Love gives meaning to our lives as do friendship, or art or faith in God. These are factors of true happiness, of inner peace, of feelings of harmony, allowing meaning to our existence. But there is the other side. There is the cruelty of life, the pain, the evil, not to talk of death. When the Tsimtsum sank, not only was Pi shoved face to face with the unknown, but he also lost his family, the core of his human context. Instead, he had to try to survive. Life of Pi is a story about struggling to survive through seemingly insurmountable odds. Throughout the novel, characters are seeking the meaning of life. Pi abandons his lifelong vegetarianism and eats fish to sustain himself. Orange Juice, the peaceful orangutan, fights ferociously against the hyena. Even the severely wounded zebra battles to stay alive; his slow, painful struggle vividly illustrates the sheer strength of his life force. As Martel makes clear in his novel, living creatures will often do extraordinary, unexpected, and sometimes heroic things to survive. However, they will also do shameful and barbaric things if pressed. Exactly like humans. It is between these pendulums the positive, the one that gives happiness and meaning, and the negative that our lives are lived. And when we meditate about all that, we arrive at a diverse and disagreeing set of thoughts about the meaning and purpose of life. Ladies and gentlemen, thank you for your time and attention. I hope I have clarified the thoughts of some, to be aware of the vast world we live in and the astounding beings we truly are. Speak to others of your thoughts and knowledge; I am sure they will be willing to listen.

William F. Mays Rising to the Occasion of Our Death Essay examples --

There are three key audiences of the text for William F. May's â€Å"Rising to the Occasion of Our Death.† The first audience, in this case, would be legislative organizations or lawmakers who have researched and studied similar cases regarding euthanasia. Since May was as an ethics professor at Southern Methodist University, his tone is decidedly intellectual. An uneducated individual would find it more difficult to read his essay; for example, in declarations such as â€Å"Advocates of active euthanasia appeal to the principle of patient autonomy,† May's syntax and tone is formal, informative, and utilizes heavy technical jargon (May 662). In other words, it is authoritative, and enables the audience to view him as a credible source due to his syntactical confidence. Other organizations, lobbyists, or lawmakers who are researching evidence on euthanasia would certainly benefit from reading his expert opinion on the matter. Moreover, his desire to develop a â€Å"ju dicious, regulated policy† is a certain acknowledgement that he is attempting to legally call for regulations on euthanasia (May 662). The second audience that May is appealing to are conservative Christians, who are distinctively pro-life. As his article was originally published in well-circulated The Christian Century magazine, addressing this audience exposes members of May's audience who are unfamiliar with euthanasia to its technicalities by debating morality. His tone is similar to that of a sermon; instead of utilizing scientific facts or statistics, May chooses to exclude a logos appeal in favor of an ethos objective. He preaches on moral values about life and death, mentioning that â€Å"the best death is not always the sudden death† (May 662). According to May, preparation... ...ploying strong technical terms and establishing an extrinsic ethos, and exercising sub-arguments that would only benefit numerous groups of people, May strongly achieves his strategy of argument through ethos in terms of rhetorical persuasion. Works Cited Agatucci, Cara. "Cora Agatucci's Toulmin-Style Analysis of May's Argument." WR 122 Course Home Page. N.p., 06 Jan. 2010. Web. 31 Mar. 2014. May, William F. "Rising to the Occasion of our Death." The Christian Century Jul 11 1990: 662. ProQuest. Web. 31 Mar. 2014 "Opinion 2.21 – Euthanasia." Opinion 2.21 – Euthanasia. American Medical Association, June 1996. Web. 16 Mar. 2014. Perelman, Chaà ¯m, and Lucie Olbrechts-Tyteca. Facts, Values, and Hierarchies, The New Rhetoric. N.p.: n.p., n.d. PDF. The Stases and Other Rhetorical Concepts from Introduction to Academic Writing. N.p.: n.p., n.d. PDF.

Roger Federer

Roger Federer's fundamental needs, values, and orientation towards life are symbolized by the four astrological elements. Each person has their own unique balance of these four basic energies: fire (warmth, inspiration, enthusiasm), earth (practicality, realism, material interests), air (social and intellectual qualities), and water (emotional needs and feelings). Federer's â€Å"elemental make-up† is described below.Remember that most people are â€Å"unbalanced† or lopsided, and if Roger is lacking or deficient in a certain element (or elements), it simply means that he needs to consciously develop that particular aspect in order to appreciate and/or work harder in that dimension of life. Sometimes we overestimate the element that we are least endowed with, sensing it as a lack within ourselves, but more often we neglect or ignore it. The qualities described below will be reiterated and explained in more detail in the following pages.His life is likely to be full of e motional extremes, turbulence, joy and sorrow stemming from his own passionate nature and unpredictability. Roger Federer is impulsive and temperamental. For Roger, everything is intensely personal and colored by emotion. He may have difficulty viewing a situation from a detached, impartial or rational perspective, and he has little inclination to structure and order his life. However, fostering self-discipline, organization and focus is essential.Otherwise Roger Federer will be prone to extreme moodiness, alternating between lofty inspiration and despondency. At times, Roger Federer feels a great deal of internal pressure due to two of his dominant impulses which tend to conflict with one another. The desire for independence and freedom, the need for self-expression and ego recognition, and the urge to leave the past behind in order to propel himself into new experiences may clash with other, equally powerful needs – namely attachments to people and to the familiar, a compel ling urge for emotional closeness, and a desire for security.Balancing these two drives is a significant challenge for Federer. Even though his life may be less balanced and perhaps less stable than that of others, it is unlikely that Roger Federer would change it because he is very vibrant, sensitive and responsive to the ever-changing, dynamic quality of life. However, as you will read in the next chapter, Roger Federer has a sense of practical orientation and a certain down-to-earth approach, which helps to ground him somewhat.

The Differences Between Different Latin American Countries...

Hispanic’s in America, much like many other groups of immigrants, are not always welcomed when they arrive in the United States. They are often seen as inferior or as illegal. Many Americans believe that Hispanics should be deported and that they come to America to take their jobs away from them. Additionally, many Americans consider all Hispanics to be Mexican and fail to recognize the differences between different Latin American countries. In spontaneous situations, people may be quick to negatively judge another based on their appearance and their perceived stereotypes of a certain group of people. My boyfriend and his family, who were all born in Peru, invited me to the USA vs Peru soccer game. Peru and the USA’s records were tied, both having two wins and two losses. The result of the game would break the tie and put one team on top. His family has a very strong sense of Peruvian pride and so they were very happy and excited to be going to the game. It was a normal hot day in September when we arrived at the stadium. We wanted to get into the stadium as soon as possible and find our seats so that we could settle in and watch the players warm up. My boyfriend and his family were all wearing Peruvian jerseys and I was wearing a t-shirt that said Peru. The game began and everything was going normally. There were supporters of Peru and of the USA sitting around us. About 10 minutes into the second half of the game, three lady’s supporting the Peruvian team arrived to theShow MoreRelatedDifference Between Latin American Spanish1622 Words   |  7 Pagesfamiliar. The difference between Latin American Spanish (LAS) and Castilian Spanish (CS) is something that is increasingly prominent in the global Hispanic society. These differences lie in the grammatical, lexical and phonological features of the two variations of both the variant and the original form of the language. Latin American Spanish, spoken in countries such as Mexico, Panama, Chile and Honduras all adopted the Spanish language in the late 15th century and have since made Latin American SpanishRead MoreThe United States And Latin America1362 Words   |  6 PagesWhen looking at the history between the United States and Latin America, you see many interactions between them, all that aided the relationship that they have today. Despite that the United States and Latin America are in the same part of the world, the beliefs in which they govern may differ. This difference has often been seen playing a major role in the disputes that have occurred in past. The United States and Latin Ame rica have faced many social, economical and governing barriers in formingRead MoreLatin American Culture Essay examples1050 Words   |  5 PagesLatin American Culture Latin America represents 1/10 of the worlds population, and geographically can be located from the land extensions of Mexico, until the Patagonia at Argentina. Some of the most relevant elements of todays culture in Latin America are; Religion, Values, Attitudes, Social structure, Social stratification, Language and Gift-giving hospitality. The predominant religion throughout history in Latin America has been Catholicism. From big cities to small villages, churches, basilicasRead MoreSimilarities And Differences Of The French Revolutions And The American Revolution709 Words   |  3 PagesThe Latin American Revolutions and the American Revolution both had similarities and differences. These revolutions were similar in a way, because they both were fighting against their suppressing powers and one difference was the way that unity shaped the way they gained independence. The Latin American revolutions occurred during the 18th- and 19th- centuries. These revolutions had multiple issues that shaped their independence and wars, such as the social structures of their colonies. At the topRead MoreChronicle Of A Death Foretold By Gabriel Garcia Marquez1492 Words   |  6 Pagesthe public or even those closest to the person in question. Living in a nation like Latin America, Latin American experience this more often than not they must claim a mistaken identity that does not include American. In saying this many people that are from Latin America are cast out and seen as other by traditional American citizens in the world. However often this may happen, Latin Americans are indeed American. Dealing with this identity crisis, many turned to writing as an outlet. Gabriel GarciaRead MoreThe Revolution And The Latin American Revolution1218 Words   |  5 Pages During the 18th and 19th century, from 1776 to 1804, two nations were fighting for their independence. Latin America and America wanted to free themselves from their mother colonies that were dominating them. They had independence movements in which they fought for their freedom. The American Revolution and the Latin American Revolution were similar because they had similar motivations for the causes of their movements. Both of the nations were inspired by ideas of the Enlightenment such as naturalRead MoreU.s. A Multicultural Country1045 Words   |  5 Pagesterms of diversity, the U.S. contains a lot of history, which makes them what they are now. Both the U.S. as well as Latin America were colonies, achieved independence movements and were directly influenced by countries like Spain and France. The difference relies that in the U.S., these European countries remained for a longer period of time, making the U.S. a multicultural country. According to the Guinness Book of World Reco rds, Queens, a major area of New York City is considered to be â€Å"the mostRead MoreThe Music Style Calle 13972 Words   |  4 Pagesinto their music is Reggaeton with a range of different Latin American genres. Reggaeton originated from Puerto Rico, it is a collaboration of Latin dancehall and rap. Unlike many rappers, this particular Latin American band uses their music to speak upon the current issues people are facing instead of the usual money sex and fame. From the name of the band â€Å"Calle 13† to their stage name is a form of expressing political and social issues in Latin Americans have to deal with. These stepbrothers madeRead More Latin America Essay949 Words   |  4 PagesLatin America Distinguishing cultures from one another has become increasingly difficult as various societies continue to intertwine and share their aspects of popular life. Constant exposure to US and other world cultures has changed the cultures of Latin American countries somewhat, but much of society remains unchanged. Moving to the United States from Latin America alters life a great deal, and keeping touch with one’s original culture may sometimes seem unimportant or simply impossibleRead MoreLatin Americ The United States945 Words   |  4 PagesLatin America took similar revolutionary movements in the Spanish speaking nations that the United States took against England, but the paths they took after that vary greatly. The way that the Spanish and Portuguese had controlled Latin America played a large role in the set up for how Latin America would cope after gaining independence. There are several factors that play into why Latin America did not follow the same path as the United States, such as, their population, economy, and political

The Influence of Progressive Education on American...

THE INFLUENCE OF PROGRESSIVE EDUCATION ON AMERICAN SCHOOLING The Progressive Era was from 1890-1919 when President Theodore Roosevelt became predecessor to President William McKinley whom was assassinated. For decades, it has been a controversial debate on how influential Progressive Education is on American Schooling. The Progressive Movement started because of the development of big businesses and corporations as education became a major topic for reformers due to child labor laws and public schooling became the central focus in the United States. Efforts of this movement were to â€Å"regulate big businesses, governmental reform, women’s suffrage, and temperance.† (Hayes 2006, p. 7) I am a follower in the teachings as well as the learning†¦show more content†¦(Labaree, 2005, p.296) According to Alfie Kohn’s article and his views on Progressive Education, he saw it as attending to the whole child, since educators were concerned with helping children become good learners and good people†¦he felt that children learn with and from one another in a caring community, and that’s true of moral as well as academic learning†¦where opportunities are offered not only to learn about, but also to put into action†¦in schools where students play a vital role in helping to design the curriculum, formulate the questions, seek out answers, think through possibilities, and evaluate how successful they and their teachers have been. (2008, pgs. 18-19) This stance on education, seek to promote learning and seemed credible, although it didn’t become as widespread as anticipated as viewed in the educational system today. Much of what the Progressive Movement tried to accomplish, seldom exists, however, we do have some private schools that align themselves with the Progressive approach; such as, Waldorf, Montessori and Reggio Emilia. These schools have a selective-based approach, based on the notion that the child would be the right fit for the school and can cope in that type of environment. â€Å"instruction in American schools is overwhelmingly teacher-centered; classroom management is the teacher’s top priority; traditional school subjects dominate theShow MoreRelatedThe Philosophical And Sociocultural Influences On Educational Theory And Practice958 Words   |  4 PagesThis history of education is robust in the number of philosophical and sociocultural influences on educational theory and practice. According to the Taking Sides text for ED833, â€Å"Historically, organized education has been initiated and instated to serve many purposes – spiritual salvation, political socialization, moral uplift, societal stability, social mobility, mental discipline, vocational efficiency, and social reform, among others.† The changes that take place in education are a directly resultRead MorePhilosophical And Sociocultural Influences On Educational Theory And Practice954 Words   |  4 PagesThis history or education is robust in the number of philosophi cal and sociocultural influences on educational theory and practice. According to the Taking Sides text for ED833, â€Å"Historically, organized education has been initiated and instated to serve many purposes – spiritual salvation, political socialization, moral uplift, societal stability, social mobility, mental discipline, vocational efficiency, and social reform, among others.† The changes that result in education stem from the everRead MoreMy Educational Philosophy – A Work in Progress Essay1060 Words   |  5 Pagesideologies, methodologies, and approaches I have learned throughout the semester that will serve as the foundation to which my educational philosophy can be built upon. Rooted in my philosophy of education, is a combination of what I believe the purpose of school is for, and, the factors that influence student success. Early on in the semester, I wrote in my reflection 1 paper that, â€Å"the purpose of school is to educate students, no matt er their age, race, or religion, to become knowledgeable in allRead MoreThe Education Of The United States Essay854 Words   |  4 Pages The purpose of education in the United States has been designed to meet the changing needs of society, though never quite fast enough to fully reflect those changes. In its early history, American education reinforced the religious doctrines of the Puritan settlers. During the era of our founders, the purpose of education shifted to crafting democratic citizens. During the Industrial Revolution school became more about preparing students to be future workers, punching out students on a pedagogicalRead MoreThe progressive era in the United States is associated with political reforms and social change.1400 Words   |  6 Pages The progressive era in the United States is associated with political reforms and social change. During the late 1800s and early 1900s, the United States’ power was experienced across the globe. Business firms experienced immense growth making some owners excessively rich. On the other hand, the American people experienced unhappiness owing to some problems at home. Workers in the huge corporations did not experience considerable changes in their lives. Employees were subjected to severe workingRead MoreThe Finnish Schooling System1325 Words   |  6 PagesThis paper will explore effectiveness of the Finnish schooling system, as well as the institutional changes that made it possible. It will also enumerate differences when compared to the American, what most of us consider â€Å"traditional† school system. I will also talk about some cultural differences, which can be considered a lurking variable, that may contribute to the different set ups of educational hierarch y. Finally I will show numerical data to support the premise that the finish system isRead MoreEducation : The United States1654 Words   |  7 Pagesin this day of society K-12 education is free to every child in the United States, it is difficult for us modern Americans to imagine a world where public schools have not existed. Although, 150 years ago in many places throughout the country, not even elementary education was provided publicly; in fact, even by the turn of the 20th century, some young individuals still did not have entry to free public high schools. To our effort every American can get a free education and obtain a high school diplomaRead MoreHow Education Is A Major Factor1738 Words   |  7 PagesThe above graph shows the how education is a major factor in the variation of changes of the United States during this time frame. For the birth year, it would be the birth year of the parents of the students going to college. The percent is the percentage of students th at completed college. As you can easily tell that the elite class keeps rising, while the low class barely moves. The developed country of the United States has increased the college costs for students in recent years. Higher costsRead MoreHorace Mann And The American Education System917 Words   |  4 Pagescourt decisions to America’s education system: Horace Mann (1796- 1859) Horace Mann was one of the most influential reformers in the history of American education. He was responsible for the Common School Movement, which was to ensure that every child receive free basic education funded by local taxes. Growing up in poverty where there was lack of access to education, the first secretary of Massachusetts Board of Education strongly believed that tuition- free education would be the â€Å"great equalizerRead MoreFurnifold Mclendel Simmons Case Study Answers1726 Words   |  7 Pagesreferencing the Bible throughout campaigns he could influence people sway to vote for whomever Simmons was campaigning for at the time. With Simmons on the front-line North Carolina was onto an era of business progressivism, it began to move away from agriculture and onto textiles, furniture, and cigarette factories that led the state to become the most industrialized state in the South (Christensen 38). Also, on the agenda was improvement of public schooling, extensive road building programs, and the rise